Gloria
Kansikuva Gloria 2024

Gloria

The most fabulous women’s magazine and the biggest fashion magazine in Finland, this lifestyle brand embracing a wonderful life is visually bold, stylish, beautiful and optimistic. Gloria always walks on the sunny side of the street and fights against the gloom – we want to show that there is beauty and good in this world and that life is enjoyed! In addition to fashion and beauty, Gloria also features super interesting people and surprising individuals, business, travel, restaurants and wines, current events and phenomena. The most impressive content of Gloria are its stunning fashion editorials and helpful fashion and beauty articles that make sure our readers always know what is ’in’, what they should invest in and what are the best style tips. Gloria is a luxury and eye candy that brings joy and beauty to life. It's an experience that feeds dreams, indulges and relaxes. Responsibly and ethically. Gloria gives you a moment of me time above everyday life!

Issues per year

11 issues per year

Magazine website

www.gloria.fi

Magazine in Social Media

Timetables

Issue Issue Booking Date Material Date Themes and info
1 3.1.2024 5.12.2023 8.12.2023 Riku Campo's perfect foundation guide for different skin tones and ages. Fashion and beauty trends.
2 7.2.2024 15.1.2024 17.1.2024 The best outfits for winter vacation. The most fashionable eyeglass frames.
3 6.3.2024 12.2.2024 14.2.2024 Spring hair trends. Dressing: spring trend purchase.
4 3.4.2024 7.3.2024 11.3.2024 Gloria's readers as models for a big fashion article. Outfits and makeup for May Day and graduation.
5 2.5.2024 8.4.2024 10.4.2024 Lovely new scents. Sunglasses. The best sun products.
6 - 7 5.6.2024 13.5.2024 15.5.2024 The best outfits and beauty products for holidays and travels. Swimwear.
8 7.8.2024 8.7.2024 10.7.2024 Lovely styles for those returning to work. Moisturize your skin and hair.
9 4.9.2024 12.8.2024 14.8.2024 Great fashion number. Accessories.
10 2.10.2024 9.9.2024 11.9.2024 Fun and controlled business style. Effective skin cares.
11 6.11.2024 14.10.2024 16.10.2024 Makeup and outfits for seasonal parties. Lovely jewelry. New fragrances.
12 4.12.2024 11.11.2024 13.11.2024 The best beauty products of 2024. Stylish gift tips.

Ei aikatauluja vuodelle 2025.

Prices

Ad Placement Size Bleed Price (tax 0%)
2/1 landscape Not specified 460 x 297 mm 5 mm 21 350 €
2/1 landscape First spread 460 x 297 mm 5 mm 24 553 €
2/1 landscape 2. Spread 460 x 297 mm 5 mm 23 569 €
1/1 portrait Not specified 230 x 297 mm 5 mm 10 675 €
1/1 portrait 2. Cover 230 x 297 mm 5 mm 11 935 €
1/1 portrait 3. Cover 230 x 297 mm 5 mm 11 935 €
1/1 portrait Back cover 230 x 272 mm 5 mm 12 535 €
1/2 portrait Not specified 112 x 297 mm 5 mm 7 677 €
1/2 landscape Not specified 230 x 146 mm 5 mm 7 677 €
1/3 portrait Not specified 76 x 297 mm 5 mm 6 619 €
1/3 landscape Not specified 230 x 99 mm 5 mm 6 619 €
1/4 portrait Not specified 60 x 297 mm 5 mm 5 625 €
1/4 landscape Not specified 230 x 74 mm 5 mm 5 625 €
1/4 square Not specified 112 x 146 mm 5 mm 5 625 €
*) size without marginal Prices valid until 31.12.2024
Size

230 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

Printall AS

Delivery of ad material and instructions

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

ICC profile

Technical information

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

Terms of delivery

Check the delivery conditions from the publisher

Ad Placement Size Bleed Price (tax 0%)
Prices valid until 31.12.2024
Size

230 x 297 mm

Printing method

Offset

Binding

Liimasidonta

Printer

Printall AS

Delivery of ad material and instructions

Aineisto toimitetaan varauksen vahvistamisen jälkeen lähetettävän aineistolinkin kautta. Ilmoitusvaraukseen nimetty aineistontoimittaja saa aineistolinkin sähköpostiinsa. Aineiston jättöaika on aineistopäivänä klo 12 mennessä.

ICC profile

Technical information

Valmis aineisto on PDF-tiedosto, joka sisältää kaikki ilmoitukseen kuuluvat elementit: tekstit, kuvat, grafiikat, ja fontit. Valmista aineistoa ei muokata lehdessä, vaan se julkaistaan sellaisenaan. Aineiston koko tulee olla sama kuin ilmoituksen koko, kokosivuissa lopullinen puhtaaksileikattu koko. Leikkuuvarat 5 mm ilmoituksen jokaisella reunalla. Leikkuumerkit on sisällytettävä lopullisiin sivutiedostoihin. Vältät tekstien leikkaantumisen, kun et sijoita tekstejä etkä muita oleellisia asioita (esim. logoja) 5 mm lähemmäksi puhtaaksileikkausta. Liimasidotuissa tuotteissa on otettava huomioon selän vaikutus aukeaman yli menevissä teksteissä. Normaalitapauksessa 6 + 6 mm vara riittää. Tarkemmat tekniset tiedot: media.sanoma.fi/suunnittelijan-tyokalut/aineisto-ja-varaustiedot/printtimainonnan-aineisto-ohjeet.

Terms of delivery

Check the delivery conditions from the publisher

Ad Description Size Price (tax 0%) lisatietoa
Desktop 980x400 px 40 € / CPM (Cost per thousand)
Desktop 468x400 px 8 € / CPM (Cost per thousand)
Desktop 468x600 px 13 € / CPM (Cost per thousand)
Desktop 1600x1200/250 px 40 € / CPM (Cost per thousand)
Desktop 1600x1200/400 px 52 € / CPM (Cost per thousand)
Desktop 980x400 + tapetti px 52 € / CPM (Cost per thousand)
Desktop 980x552 px 52 € / CPM (Cost per thousand)
Mobile 600x500 px 20 € / CPM (Cost per thousand)
Mobile 600x600 px 22 € / CPM (Cost per thousand)
Desktop 1600x1200 px 52 € / CPM (Cost per thousand)
Prices valid until 31.12.2024
Ad Description Size Price (tax 0%) lisatietoa
Desktop 980x400 px 40 € / CPM (Cost per thousand)
Desktop 468x400 px 8 € / CPM (Cost per thousand)
Desktop 468x600 px 13 € / CPM (Cost per thousand)
Desktop 1600x1200/250 px 40 € / CPM (Cost per thousand)
Desktop 1600x1200/400 px 52 € / CPM (Cost per thousand)
Desktop 980x400 + tapetti px 52 € / CPM (Cost per thousand)
Desktop 980x552 px 52 € / CPM (Cost per thousand)
Mobile 600x500 px 20 € / CPM (Cost per thousand)
Mobile 600x600 px 22 € / CPM (Cost per thousand)
Desktop 1600x1200 px 52 € / CPM (Cost per thousand)
Prices valid until 31.12.2024

Readers

Readers
96 000
Total reach
103 000
How many times read
1,6
Minutes of reading
49 min
Source: NRS 2023
Gender
Source: NRS 2023
Audience in digital and print
Source: NRS 2023
Age
Source: NRS 2023
Municipality type
Source: NRS 2023
Education
Source: NRS 2023
Gross household income, daily purchases
Source: NRS 2023

NRS Facts

Reader profile All 15+ % Magazine Readers % Amount of readers
Sex Women 51 89 85 440
Men 49 11 10 560
Native language Finnish 95 95 91 200
Swedish 5 5 4 800
Age 15-24 y 13 2 1 920
25-34 y 14 8 7 680
35-44 y 14 11 10 560
45-54 y 14 16 15 360
55-64 y 16 22 21 120
65+ y 29 42 40 320
Gender + age Female 15-29 years 10 4 3 840
Female 30-49 years 14 21 20 160
Female 50+ years 28 63 60 480
Male 15-29 years 10 1 960
Male 30-49 years 14 2 1 920
Male 50+ years 24 8 7 680
Household position Lives at home with parents 7 1 960
Lives alone 28 31 29 760
Lives with spouse 37 44 42 240
Lives with spouse and children 24 19 18 240
Single parent 2 3 2 880
Other 3 2 1 920
Grandchildren under 18 years of age Yes 21 28 26 880
No 38 52 49 920
No answer (under 45 year olds) 41 20 19 200
Education Elementary school 5 2 1 920
Secondary school 7 5 4 800
Vocational 28 22 21 120
High school 14 11 10 560
University of Applied Sciences 19 18 17 280
University 27 38 36 480
Something else 2 3 2 880
Decision-maker in grocery purchases Yes 93 97 93 120
No 7 3 2 880
Can not say 1 0 0
Use of glasses or contact lenses Yes 67 82 78 720
No 33 18 17 280
Size of the household 1 pers 28 32 30 720
2 pers 38 44 42 240
3 pers 14 11 10 560
4 pers 12 9 8 640
5+ pers 7 4 3 840
Household income (gross) Below 20 000 € /y 11 7 6 720
20 000 - 35 000 € /y 19 18 17 280
35 001 - 50 000 € /y 20 23 22 080
50 001 - 85 000 € /y 22 21 20 160
85 001 - 100 000 € /y 7 7 6 720
Over 100 000 € /y 9 16 15 360
Dont want to tell 5 6 5 760
Cant say / No answer 7 2 1 920
Family with kids Yes 32 24 23 040
No 68 76 72 960
Pets in household Cat 17 15 14 400
Dog 26 23 22 080
Some other pet 5 4 3 840
No pets 59 62 59 520
Health services used in the household Public health services 85 86 82 560
Employer - funded health care services 49 43 41 280
Private, self-funded healthcare services 39 56 53 760
Private health insurance services 22 20 19 200
No health care 1 0 0
Can not say 1 0 0
Housing Apartment 32 35 33 600
Row house or semi-detached house 15 17 16 320
Detached house 47 43 41 280
Farm 4 5 4 800
Something else 1 0 0
Can not say 0 0 0
Ownership of housing Owner-occupied residence 76 82 78 720
Rented residence 20 15 14 400
Right of residence apartment 2 2 1 920
Something else 1 1 960
Can not say 1 0 0
Cottage or holiday home in regular use Yes 40 46 44 160
No 59 53 50 880
Can not say 1 1 960
Number of cars in household One car 45 49 47 040
Two cars 32 30 28 800
Three or more cars 10 6 5 760
No car 14 15 14 400
Type of car, if buying now New 22 25 24 000
Used 67 56 53 760
Company car 4 2 1 920
Leasing (personal) 8 10 9 600
Shared car 2 1 960
Doesn't use a car 8 13 12 480
Can not say 5 7 6 720
Advertising ban at the door / mailbox Yes 24 23 22 080
No 76 77 73 920
Can not say 1 0 0
Using AdBlocker or similar application Yes 19 10 9 600
No 76 86 82 560
Can not say 5 5 4 800
Type of municipality (7 class) Greater Helsinki 19 34 32 640
Turku or Tampere 8 7 6 720
Oulu 4 3 2 880
70 000 - 150 000 inhabitants town 13 12 11 520
Urban municipality 27 25 24 000
Conurbation 16 10 9 600
Countryside 13 9 8 640
Source: NRS 2023
How often different content is read All 15+ % Magazine Readers % Amount of readers
The frequency of reading: Print magazines Daily 15 28 26 880
5-6 days a week 4 9 8 640
1-4 days a week 26 32 30 720
Monthly 24 24 23 040
Rarely 23 6 5 760
Never 7 0 0
Can not say 1 0 0
The frequency of reading: Magazine content in digital format Daily 21 21 20 160
5-6 days a week 5 6 5 760
1-4 days a week 19 17 16 320
Monthly 15 19 18 240
Rarely 24 18 17 280
Never 14 18 17 280
Can not say 1 1 960
The frequency of reading: Print newspapers or afternoon papers Daily 30 52 49 920
5-6 days a week 4 5 4 800
1-4 days a week 23 19 18 240
Monthly 13 11 10 560
Rarely 21 10 9 600
Never 7 3 2 880
Can not say 1 0 0
The frequency of reading: Newspaper or afternoon paper content in digital format Daily 54 54 51 840
5-6 days a week 9 10 9 600
1-4 days a week 16 13 12 480
Monthly 6 6 5 760
Rarely 9 7 6 720
Never 6 10 9 600
Can not say 0 0 0
The frequency of reading: Free and free delivery newspapers Daily 5 6 5 760
5-6 days a week 4 5 4 800
1-4 days a week 44 48 46 080
Monthly 17 19 18 240
Rarely 20 17 16 320
Never 9 6 5 760
Can not say 1 0 0
The frequency of watching: Free online TV services Daily 15 18 17 280
5-6 days a week 9 12 11 520
1-4 days a week 30 31 29 760
Monthly 23 18 17 280
Rarely 15 11 10 560
Never 7 8 7 680
Can not say 1 1 960
The frequency of watching: Pay TV and streaming services Daily 16 13 12 480
5-6 days a week 10 7 6 720
1-4 days a week 22 20 19 200
Monthly 10 12 11 520
Rarely 11 11 10 560
Never 31 37 35 520
Can not say 0 0 0
The frequency of watching: Programs of YLE (national broadcaster) TV channels Daily 45 56 53 760
5-6 days a week 9 9 8 640
1-4 days a week 19 19 18 240
Monthly 11 8 7 680
Rarely 12 6 5 760
Never 3 2 1 920
Can not say 0 1 960
The frequency of watching: Programs of commercial TV channels Daily 35 39 37 440
5-6 days a week 12 13 12 480
1-4 days a week 22 24 23 040
Monthly 11 8 7 680
Rarely 12 10 9 600
Never 7 5 4 800
Can not say 0 0 0
The frequency of listening: Programs of YLE (national broadcaster) radio-channels Daily 22 27 25 920
5-6 days a week 7 9 8 640
1-4 days a week 16 17 16 320
Monthly 13 12 11 520
Rarely 26 22 21 120
Never 16 12 11 520
Can not say 1 0 0
The frequency of listening: Programs of commercial radio channels Daily 16 15 14 400
5-6 days a week 10 8 7 680
1-4 days a week 21 17 16 320
Monthly 14 13 12 480
Rarely 21 24 23 040
Never 16 21 20 160
Can not say 1 1 960
The frequency of listening: Podcasts Daily 4 3 2 880
5-6 days a week 3 4 3 840
1-4 days a week 9 7 6 720
Monthly 13 12 11 520
Rarely 28 26 24 960
Never 41 46 44 160
Can not say 2 2 1 920
User frequency and following: Social media Daily 57 53 50 880
5-6 days a week 7 9 8 640
1-4 days a week 8 9 8 640
Monthly 3 2 1 920
Rarely 6 5 4 800
Never 19 21 20 160
Can not say 0 0 0
User frequency and following: Bloggers, YouTubers, or social media influencers Daily 13 8 7 680
5-6 days a week 5 3 2 880
1-4 days a week 11 9 8 640
Monthly 8 8 7 680
Rarely 22 24 23 040
Never 40 47 45 120
Can not say 1 1 960
User frequency: Instant messaging Daily 68 68 65 280
5-6 days a week 9 8 7 680
1-4 days a week 10 10 9 600
Monthly 3 3 2 880
Rarely 3 2 1 920
Never 8 9 8 640
Can not say 0 0 0
Source: NRS 2023
Consumer claims All 15+ % Magazine Readers % Amount of readers
I enjoy shopping Completely agree 14 16 15 360
Partially agree 44 42 40 320
Partially disagree 30 29 27 840
Completely disagree 10 10 9 600
Can not say 2 2 1 920
I prefer domestic products Completely agree 32 33 31 680
Partially agree 55 58 55 680
Partially disagree 10 8 7 680
Completely disagree 1 0 0
Can not say 1 1 960
I consciously make responsible choices in my consumption Completely agree 18 22 21 120
Partially agree 55 58 55 680
Partially disagree 20 16 15 360
Completely disagree 5 2 1 920
Can not say 2 1 960
When shopping, quality is more important to me than price Completely agree 23 26 24 960
Partially agree 58 59 56 640
Partially disagree 16 13 12 480
Completely disagree 2 1 960
Can not say 2 2 1 920
I usually choose the cheapest option Completely agree 11 8 7 680
Partially agree 46 43 41 280
Partially disagree 35 42 40 320
Completely disagree 6 6 5 760
Can not say 1 1 960
In my circle of friends, I am often the first to try new things Completely agree 5 4 3 840
Partially agree 25 25 24 000
Partially disagree 38 40 38 400
Completely disagree 25 24 23 040
Can not say 7 7 6 720
I prefer local shops and services Completely agree 27 32 30 720
Partially agree 57 59 56 640
Partially disagree 13 8 7 680
Completely disagree 2 1 960
Can not say 1 0 0
In my opinion, money is for consumption and not for saving Completely agree 5 4 3 840
Partially agree 36 37 35 520
Partially disagree 46 48 46 080
Completely disagree 11 10 9 600
Can not say 2 1 960
I often take advantage of discount and campaign prices in my purchases Completely agree 35 30 28 800
Partially agree 51 54 51 840
Partially disagree 11 14 13 440
Completely disagree 3 1 960
Can not say 1 1 960
I want to see advertising targeted to me based on my online behavior Completely agree 4 3 2 880
Partially agree 26 26 24 960
Partially disagree 32 30 28 800
Completely disagree 33 36 34 560
Can not say 5 4 3 840
When I want a certain brand of product, the price doesn't matter Completely agree 8 8 7 680
Partially agree 31 33 31 680
Partially disagree 38 37 35 520
Completely disagree 22 21 20 160
Can not say 1 1 960
I prefer certified products in my purchases (e.g. Fairtrade, The Nordic Swan Ecolabel, Avainlippu) Completely agree 16 22 21 120
Partially agree 51 55 52 800
Partially disagree 23 18 17 280
Completely disagree 7 3 2 880
Can not say 3 3 2 880
Ecology is an important purchase reason for me Completely agree 15 22 21 120
Partially agree 52 59 56 640
Partially disagree 24 15 14 400
Completely disagree 7 2 1 920
Can not say 3 2 1 920
I prefer well-known brands Completely agree 11 13 12 480
Partially agree 56 57 54 720
Partially disagree 24 23 22 080
Completely disagree 6 5 4 800
Can not say 2 3 2 880
Source: NRS 2023
Attitude towards advertising in different media channels All 15+ % Magazine Readers % Amount of readers
Newspapers Very positive 13 14 13 440
Quite positively 64 69 66 240
Quite negatively 15 13 12 480
Very negative 3 2 1 920
Can not say 4 2 1 920
Magazines Very positive 14 15 14 400
Quite positively 63 69 66 240
Quite negatively 15 11 10 560
Very negative 4 2 1 920
Can not say 5 2 1 920
Free and local newspapers Very positive 25 30 28 800
Quite positively 57 59 56 640
Quite negatively 10 6 5 760
Very negative 3 2 1 920
Can not say 5 3 2 880
Newspaper/Magazine websites or applications Very positive 7 8 7 680
Quite positively 47 47 45 120
Quite negatively 28 27 25 920
Very negative 9 6 5 760
Can not say 8 12 11 520
Social media (Facebook, Instagram etc.) Very positive 5 4 3 840
Quite positively 35 33 31 680
Quite negatively 32 32 30 720
Very negative 15 12 11 520
Can not say 12 18 17 280
Blogs Very positive 3 2 1 920
Quite positively 27 25 24 000
Quite negatively 27 28 26 880
Very negative 14 12 11 520
Can not say 27 33 31 680
Newsletters to email Very positive 2 1 960
Quite positively 17 19 18 240
Quite negatively 35 37 35 520
Very negative 44 40 38 400
Can not say 2 2 1 920
Other websites Very positive 3 2 1 920
Quite positively 40 38 36 480
Quite negatively 34 35 33 600
Very negative 12 12 11 520
Can not say 10 13 12 480
Commercial TV channels (MTV3, Nelonen, Sub, FOX etc.) Very positive 8 6 5 760
Quite positively 48 49 47 040
Quite negatively 28 31 29 760
Very negative 12 11 10 560
Can not say 3 3 2 880
Commercial radio channels (Radio Nova, SuomiPOP, NRJ, Iskelmä etc.) Very positive 5 3 2 880
Quite positively 36 31 29 760
Quite negatively 34 43 41 280
Very negative 19 18 17 280
Can not say 6 5 4 800
Home delivered advertisements and catalogues Very positive 20 20 19 200
Quite positively 49 52 49 920
Quite negatively 16 13 12 480
Very negative 12 11 10 560
Can not say 4 3 2 880
Out-of-home advertising Very positive 12 9 8 640
Quite positively 54 57 54 720
Quite negatively 22 25 24 000
Very negative 7 5 4 800
Can not say 6 5 4 800
Source: NRS 2023
Reading device and advertising effect All 15+ % Magazine Readers % Amount of readers
I relax and get inspired by magazines Completely agree 15 24 23 040
Partially agree 62 64 61 440
Partially disagree 11 6 5 760
Completely disagree 4 1 960
Can not say 7 4 3 840
I experience pampering moments with magazines Completely agree 8 12 11 520
Partially agree 42 55 52 800
Partially disagree 27 20 19 200
Completely disagree 12 6 5 760
Can not say 10 7 6 720
A professional magazine keeps me up to date on professional matters Completely agree 20 28 26 880
Partially agree 50 48 46 080
Partially disagree 12 9 8 640
Completely disagree 5 4 3 840
Can not say 12 11 10 560
The industry specialty magazine provides information on my hobbies and interests Completely agree 31 33 31 680
Partially agree 50 53 50 880
Partially disagree 7 6 5 760
Completely disagree 3 1 960
Can not say 9 7 6 720
Finnish magazines offer reliable comparisons and tests Completely agree 14 14 13 440
Partially agree 54 57 54 720
Partially disagree 15 15 14 400
Completely disagree 3 2 1 920
Can not say 14 12 11 520
Finnish magazines offer reliable product recommendations Completely agree 9 9 8 640
Partially agree 55 60 57 600
Partially disagree 18 15 14 400
Completely disagree 3 2 1 920
Can not say 15 14 13 440
Finnish magazines are of high quality Completely agree 21 24 23 040
Partially agree 60 67 64 320
Partially disagree 10 5 4 800
Completely disagree 2 1 960
Can not say 7 3 2 880
I follow important magazines on social media Completely agree 7 5 4 800
Partially agree 25 24 23 040
Partially disagree 25 30 28 800
Completely disagree 35 35 33 600
Can not say 8 6 5 760
I read important magazines from cover to cover Completely agree 18 24 23 040
Partially agree 34 42 40 320
Partially disagree 28 22 21 120
Completely disagree 15 10 9 600
Can not say 5 2 1 920
Ads are part of the content of the magazine Completely agree 10 9 8 640
Partially agree 54 62 59 520
Partially disagree 24 21 20 160
Completely disagree 7 5 4 800
Can not say 5 3 2 880
Ads in magazines make new things familiar Completely agree 11 12 11 520
Partially agree 56 60 57 600
Partially disagree 21 20 19 200
Completely disagree 7 5 4 800
Can not say 6 4 3 840
I have applied for additional information about the journal advertised product, eg. Online Completely agree 13 11 10 560
Partially agree 39 40 38 400
Partially disagree 24 24 23 040
Completely disagree 18 19 18 240
Can not say 6 5 4 800
I have purchased products based on the ad in magazine Completely agree 10 10 9 600
Partially agree 36 45 43 200
Partially disagree 27 23 22 080
Completely disagree 22 18 17 280
Can not say 6 4 3 840
I'm trying out tips or guidelines (like recipes) in magazine ads Completely agree 13 17 16 320
Partially agree 47 58 55 680
Partially disagree 22 16 15 360
Completely disagree 13 7 6 720
Can not say 4 2 1 920
I'm experimenting with product samples in magazines (like food or cosmetics) Completely agree 9 12 11 520
Partially agree 30 39 37 440
Partially disagree 28 27 25 920
Completely disagree 27 16 15 360
Can not say 6 6 5 760
I rely on product recommendations from bloggers and tubers Completely agree 2 1 960
Partially agree 19 14 13 440
Partially disagree 33 33 31 680
Completely disagree 33 32 30 720
Can not say 14 19 18 240
Source: NRS 2023
Use of information sources during the purchase process All 15+ % Magazine Readers % Amount of readers
Information sources, cars and car purchase Print magazines 11 15 14 400
Newspapers 14 20 19 200
Magazine websites 7 7 6 720
Newspaper websites 7 8 7 680
Blogs 2 1 960
Social media 12 7 6 720
Other websites 42 33 31 680
Television 10 9 8 640
Radio 1 2 1 920
Direct mail 10 12 11 520
None of these 40 48 46 080
Information sources, consumer electronics and information technology Print magazines 15 19 18 240
Newspapers 19 31 29 760
Magazine websites 10 11 10 560
Newspaper websites 9 11 10 560
Blogs 5 5 4 800
Social media 23 19 18 240
Other websites 50 43 41 280
Television 17 17 16 320
Radio 3 3 2 880
Direct mail 36 44 42 240
None of these 16 13 12 480
Information sources, beauty care and cosmetics Print magazines 18 37 35 520
Newspapers 8 15 14 400
Magazine websites 9 16 15 360
Newspaper websites 5 7 6 720
Blogs 8 10 9 600
Social media 25 29 27 840
Other websites 16 18 17 280
Television 12 14 13 440
Radio 2 1 960
Direct mail 16 26 24 960
None of these 47 30 28 800
Information sources, travel Print magazines 17 28 26 880
Newspapers 15 26 24 960
Magazine websites 10 17 16 320
Newspaper websites 9 13 12 480
Blogs 10 13 12 480
Social media 31 33 31 680
Other websites 48 47 45 120
Television 16 18 17 280
Radio 3 3 2 880
Direct mail 10 14 13 440
None of these 29 24 23 040
Information sources, style and fashion Print magazines 24 46 44 160
Newspapers 14 23 22 080
Magazine websites 12 21 20 160
Newspaper websites 7 9 8 640
Blogs 9 12 11 520
Social media 32 37 35 520
Other websites 34 37 35 520
Television 17 19 18 240
Radio 1 2 1 920
Direct mail 25 31 29 760
None of these 30 17 16 320
Information sources, building and renovating Print magazines 20 29 27 840
Newspapers 16 24 23 040
Magazine websites 9 13 12 480
Newspaper websites 7 9 8 640
Blogs 6 7 6 720
Social media 20 19 18 240
Other websites 33 29 27 840
Television 18 20 19 200
Radio 2 2 1 920
Direct mail 28 33 31 680
None of these 32 30 28 800
Information sources, food, cooking and baking Print magazines 37 55 52 800
Newspapers 28 45 43 200
Magazine websites 20 28 26 880
Newspaper websites 17 22 21 120
Blogs 14 15 14 400
Social media 38 37 35 520
Other websites 34 32 30 720
Television 28 29 27 840
Radio 6 5 4 800
Direct mail 26 29 27 840
None of these 13 6 5 760
Information sources, eyeglasses, contact lenses or sunglasses Print magazines 7 11 10 560
Newspapers 12 21 20 160
Magazine websites 3 5 4 800
Newspaper websites 5 7 6 720
Blogs 1 2 1 920
Social media 10 10 9 600
Other websites 24 20 19 200
Television 11 11 10 560
Radio 2 2 1 920
Direct mail 17 22 21 120
None of these 52 49 47 040
Information sources, decorating and furniture purchases Print magazines 24 40 38 400
Newspapers 16 24 23 040
Magazine websites 11 17 16 320
Newspaper websites 7 8 7 680
Blogs 8 10 9 600
Social media 26 28 26 880
Other websites 31 31 29 760
Television 18 21 20 160
Radio 1 1 960
Direct mail 30 37 35 520
None of these 27 18 17 280
Information sources, saving and investing Print magazines 9 12 11 520
Newspapers 10 15 14 400
Magazine websites 6 8 7 680
Newspaper websites 9 11 10 560
Blogs 6 8 7 680
Social media 16 14 13 440
Other websites 30 26 24 960
Television 6 8 7 680
Radio 3 4 3 840
Direct mail 3 4 3 840
None of these 49 50 48 000
Information sources, health and wellbeing products / services Print magazines 14 25 24 000
Newspapers 15 24 23 040
Magazine websites 7 12 11 520
Newspaper websites 6 8 7 680
Blogs 5 7 6 720
Social media 21 24 23 040
Other websites 37 38 36 480
Television 12 13 12 480
Radio 2 3 2 880
Direct mail 17 23 22 080
None of these 38 30 28 800
Information sources, purchase of sportswear, -footwear or -equipment Print magazines 12 17 16 320
Newspapers 19 29 27 840
Magazine websites 7 11 10 560
Newspaper websites 8 11 10 560
Blogs 5 6 5 760
Social media 22 22 21 120
Other websites 41 38 36 480
Television 13 14 13 440
Radio 1 1 960
Direct mail 31 35 33 600
None of these 29 24 23 040
Source: NRS 2023
Buyer profile All 15+ % Magazine Readers % Amount of readers
Interests Cars, motor vehicles 26 14 13 440
Well-being and health 53 76 72 960
Charity work 14 24 23 040
Self development 32 43 41 280
Celebrities 15 22 21 120
Fishing 17 5 4 800
Beauty care and cosmetics 16 43 41 280
Literature 27 49 47 040
Domestic and foreign news 55 66 63 360
Domestic travel 34 38 36 480
Culture 32 60 57 600
Crafts 26 27 25 920
Nature and going outdoor 53 53 50 880
Hunting 10 2 1 920
Style and fashion 22 59 56 640
Music and concerts 35 48 46 080
Going on summer cottage 30 31 29 760
Local affairs 56 60 57 600
Computer/console/mobile playing 16 5 4 800
Politics 40 44 42 240
Gardening and plants 33 48 46 080
Building and renovating 39 33 31 680
Food and drink 40 56 53 760
Cooking, baking, recipes 40 49 47 040
Investment 23 25 24 000
Decorating 31 69 66 240
Economic and finances 36 38 36 480
Travelling abroad 36 52 49 920
Sports, exercising 46 45 43 200
Sailing, boating 11 8 7 680
Consumer electronics and information technology 23 11 10 560
Environmental matters 33 39 37 440
None of the above 0 0 0
Purchases made and planned
Planned acquisitions in the househould over the next 2 years Building a house 3 1 960
Buying an apartment 11 11 10 560
Home renovation 29 30 28 800
Buying a car 25 21 20 160
Buying a boat 3 3 2 880
None of these 50 51 48 960
Purchases in the last 12 months Furniture and furnishings 42 48 46 080
Repair and construction products 40 37 35 520
Domestic appliances 39 41 39 360
Electronics or IT products 50 44 42 240
Cars 18 15 14 400
Clothing and footwear 82 87 83 520
Eyeglasses, contact lenses or sunglasses 35 39 37 440
Sports clothing, footwear or equipment 60 62 59 520
Saving or investing products or services 26 26 24 960
Cosmetics and beauty products 45 67 64 320
Mobile phones 31 30 28 800
Travels 37 46 44 160
Products and services for health and well-being 58 72 69 120
None of the above 2 1 960
Intentions to purchase within 12 months Furniture and furnishings 29 33 31 680
Repair and construction products 36 36 34 560
Domestic appliances 20 21 20 160
Electronics or IT products 28 22 21 120
Cars 14 8 7 680
Clothing and footwear 65 71 68 160
Eyeglasses, contact lenses or sunglasses 27 36 34 560
Sports clothing, footwear or equipment 43 44 42 240
Saving or investing products or services 22 22 21 120
Cosmetics and beauty products 36 55 52 800
Mobile phones 16 15 14 400
Travels 41 47 45 120
Products and services for health and well-being 46 62 59 520
None of the above 7 4 3 840
Will consider switching over the next 12 months Bank 7 5 4 800
Insurance company 10 5 4 800
electric company 18 14 13 440
Internet Connection 8 6 5 760
Phone-subscription 12 10 9 600
None of the above 47 54 51 840
Can not say 19 20 19 200
Uses of extra money Magazines, books, movies 17 26 24 960
Eating, drinking, partying in a restaurant 32 32 30 720
Exercise hobbies and equipment 26 23 22 080
Cultural events (e.g. concerts, theater, festivals) 33 49 47 040
Renovation, decoration 25 27 25 920
Health services and one's own well-being 21 33 31 680
Travelling 40 52 49 920
Entertainment electronics and information technology equipment, mobile phones 16 8 7 680
Clothes, shoes and bags 23 26 24 960
Home services (cleaning and other housekeeping services) 6 13 12 480
Car, boat, motorcycle 13 7 6 720
Cosmetics and beauty care 10 18 17 280
Saving, investing 46 45 43 200
Other 8 8 7 680
There is no extra money after mandatory expenses 8 7 6 720
Can not say 3 1 960
Source: NRS 2023

Online & social media

Magazine website

www.gloria.fi

Magazine in Social Media
Average weekly reach & weekly page views
Source: FIAM

The reach figures and the number of weekly pageviews are the averages of the weekly figures for each month. The weeks are determined as part of the numbers of the month in which the greater part of the days of that week fall. Figures for individual weeks can be seen on FIAM's public weekly list.

Some channels and Followers May 2024

Contact info

Media sales
  • Sanoma Media Finland Oy
  • Martinkyläntie 9 A, 4. krs.
  • 01770 Vantaa
  • yrityspalvelu@sanoma.fi
  • www.sanoma.fi

  • Mediamyynti Sanoma B2B
  • yrityspalvelu@sanoma.fi
Media

Publisher

  • Sanoma Media Finland Oy

Publisher

  • Sanoma Media Finland Oy

Päätoimittaja

  • Kristiina Raitala
 

Address

  • Töölönlahdenkatu2
  • 00100 Helsinki

Postal address

  • PL 20
  • 00089 Sanoma

Phone

  • +358 9 1201

Email

  • gloria@sanoma.com